NZ Tech Marketers

Sacha McGregor - Follow My Lead

It comes back to how you are solving a problem rather than selling a product. The product that is purchased is going to save you time or is going to make your business more efficient. That’s the biggest challenge, it’s not selling something that people are already very aware exists. Often products in the tech space do come with quite a high cost and your marketing Business to Business so you need to get the right people to understand what your product does and be interested enough to take the next step.

 

A key takeaway from our TMG interview with Sacha is that the USP is so important because a lot of what you are selling is unique for a reason. You must give people a reason to be interested in the product. There are so many new products, solutions and new things out there so you need to tell people in a clear concise way what can we offer you. Why are we different? what’s special about our product? There are so many marketing messages out there.

 

Your USP needs to grab the right person. You need to understand your product, you need to understand your target market. You need to be telling them something that is going to make them click and find out more. Never assume that you know what your audience wants or what they are thinking. It’s always worth going out and doing some research about your target market and finding out what about your product your clients like the best. Sometimes you will get some amazing things back that you never actually realised were of value.

 

In this podcast, the incredible Sacha McGregor talks to Brittany Jackson about her story from creative writer to business development specialist to creative director and founder of follow my lead. With over 20 years of marketing experience, Sacha will talk to us about her experience in Tech Marketing and the lessons she has learnt from her own business experience.

Koren Cryer - VP Global Marketing - Orion Health

Koren Cryer is the VP of Global Marketing for Orion Health and the newest NZ Tech Marketers Executive leadership team member. Join our host Brittany Cain to hear about Koren's story and insights for tech marketers. 

Dea Majstorovic - NZ Tech Marketers Interview

In this podcast, the inspiring Dea Majstorovic talks to Brittany Jackson about her story, advice for her younger self, and top metrics marketers need to consider.

A key takeaway from our TMG interview with Dea Majstorovic is that these are metrics that will have the single biggest impact on the marketing budget that’s allocated to your team, cash flow being the other piece of the puzzle.

Understanding your cost per acquisition, so the outgoing, the customer lifetime value, and the expected incoming revenue will help you figure out budget allocations and, ultimately, how much room you’ve got to play with when it comes to tactics.

It’s about taking the true meaning of marketing which is to use insight to create a better all-round customer experience, rather than just the more simplistic interpretation, which is that marketing is just advertising and promotion.

Don’t forget strategy.  It’s too easy to get caught up in tactics, and often it’s your stakeholders that will get caught up in tactics. Fight for the value of strategy, and then don’t forget about it when you get to writing your tactical plan and implementing your tactical plan

 

Lucy Mansfield - Head of Marketing at Lumin

Marketing is a great role for people that love being in the 'thick of the action', people like Lucy Mansfield, our guest for this TMG community podcast episode. Listen in for her marketing career story and insight into growing a Kiwi SaaS business in the USA.

Three Emerging Marketing Leaders share their insights

In this episode, we're joined by Penny McRandle from Izon, Laura-Mae Parker from Concentrate, and Hannah Howard from LawVu. These Emerging Marketing Leaders share their stories and insights.

Ben Van Opzeeland from LawVu - NZ Tech Marketers Interview

What does empathy have to do with marketing and paid media?

A key takeaway from our TMG interview with Ben Van Opzeeland from LawVu is that you must understand your audience and empathize with the struggles and barriers they see in their day-to-day life, which is all solvable by marketing techniques.

Learn as much as you can about what influences your customers outside of digital marketing. A customer’s path to purchase is complex, and you will be a better digital marketer if you have a bigger picture of everything influencing your customer.   

In this podcast, Ben Van Opzeeland talks to Brittany Jackson about his experience in digital marketing, advice, tools and how to get the best return on investment for your digital spend.

The Techie Side of B2B Marketing

Recently Caroline Francis and Justin Flitter hosted a TMG Members Webinar discussing the changes in B2B buyer behavior and the impact of that on the tools we use, and the tactics we deploy.

We've turned that webinar into a podcast you can listen to. To watch the video and slides, please Join TMG and sign in to access the Knowledge Portal.

Caroline Francis - NZ Tech Marketers Interview

Be brave, and get involved across the business from leadership to production and innovation. Words of advice from Caroline Francis in this Tech Marketers Group Interview hosted by Brittany Jackson.

Caroline Francis is one of the Founding Members if the NZ Tech Marketers Group. With more than 25 years marketing experience Caroline is now a Virtual CMO working with high-growth tech companies taking on the world.

Host, Brittany Jackson is the Marketing Manager for VCare International and a member of the Tech Marketers Group  Executive leadership team.

Bindy Griffin - NZ Tech Marketers Interview

Based in Queenstown, Bindy Griffin is the Director of Marketing at LawVu, one of New Zealand's fastest-growing tech start-ups.

Justin Flitter, Chairperson for NZ's Tech Marketers Group caught up with Bindy to hear her career story and the lessons she's learnt along the way. 

Brand branding to content marketing and building a high-performing marketing team Bindy has a wealth of knowledge to share. 

The NZ Tech Marketers Group is a national community for Marketers working in Tech, SaaS and professional services in tech marketing roles. We host regular in-person and virtual events, mentoring and support services to help marketers and the companies they work with scale and thrive.

To join TMG Visit techmarketers.co.nz

 

Getting started in tech marketing with Helen Shorthouse

In this episode, Helen Shorthouse shares some key learnings from her experience in the tech and innovation industry, highlighting some valuable lessons to remember when exploring and experimenting as a marketer in this space. 

Helen has over 25 years of experience across a range of diverse business sectors and organisations and has been working in the tech and innovation space for over a decade. Tune into our very first episode to glean some of her experience and insight.