Rachel Allen - Fractional CMO & Tech Marketer

“Understand the core fundamentals of business strategy, business models, and how the business makes money or could make money. I think if you understand business strategy you will greatly improve your skills in marketing strategy. You already know marketing so understanding business strategy will allow you to pull the right levers to help the business grow.”

 

In this podcast, Rachel Allen talks to Brittany Jackson about her story. Rachel is a Fractional Marketer with her business being Rachel Allen Marketing. With nearly 20 years of marketing experience, Rachel will talk to us about her experience in the Tech sector, advice for her younger self and tips for marketers in the tech sector.